Yesterday we shot the SS2011 campaign for Björn Borg. I'm absolutely certain this will be the MOST GORGEOUS campaign next year. With Peter Gehrke as photographer and Ingela Klemetz as stylist I need not say much more... After almost 13 hours in the Spring studio, I must admit i was dead when I came home, but couldn't fall asleep because I was so excited over my good day and how amazing the pictures will be!! I'm sorry to say this, but you'll have to wait untill next spring to see the results.. It's worth the wait......!!
Thursday, June 17, 2010
Monday, June 14, 2010
- PETTIT PALAIS -
My weekend in Paris was great. It's relly been too long since I was there the last time.. This weekend gave a mix of sun, rosè wine, dinner with friends, cafès and YSL.. We spent the sunday at Pettit Palais museum, and saw the YSL exhibition. More than 300 mannequins were dressed up in his creations, movies with interviews and his drawings were on display. It was so inspiring and even moving to see how well made his clothes are. It is amazing when you see his Haute Cotoure and realize how far ahead of his time he was in his fashion-thinking. We were'nt allowed to take pictures inside, but found some press-pics below:
Saturday, June 12, 2010
- OFF TO PARIS -
Finally in Paris! Sometimes I long to get away and sit on that plane, turn my phone off and dream away with a fresh Vogue magazine.. Even had time for some tax-free shopping at the airport. Bought CLEANs perfume called 'Fresh Laundry'. Smells lovely...
Thursday, June 10, 2010
- LADY GAGA STYLE BOOK -
Did you know that a book is being made about the star and fashion icon Lady Gaga this fall?! It will be released on the 14th of September, it's called 'LADY GAGA; Critical Mass Fashion' and will contain 120 pictures of her in her most spectacular outfits. The book release party will be during NY fashion week, could not be better timing!

Wednesday, June 9, 2010
- FOTOGRAFISKA -
-Vee Speers
Yesterday I was surprised with a trip to Fotografiska museum. Lennart Nilsson impressed with his amazing phototechnique from 'A Child is made', Vee Speers stired upp lotts of feelings with 'The birthday party', and Annie Leibovitz brought you into a whole new world with her beautiful photos from her life and of famous people like Leonardo DiCaprio, Scarlett Johanson and Nicole Kidman.
- A DAY AT WORK -
I've been super bussy at my internship this week. Björn Borg distributers from all over the world are visiting. Here are some pictures from the runway show yesterday, S/S 11.
Tuesday, June 8, 2010
- WIDE PANTS -
Something that is on it's way back, and that I think we will se much of this fall, is the wide pants. I think it looks great and gives anyone longer legs, if you have a high waist on your pants.
Gives a bit of a 70's feel, and verry stylish with a suit jacket. All pictures are from Vogue.
Wednesday, June 2, 2010
- JEAN PAUL GAULTIER -
Have you heard? French designer Jean Paul Gaultier is getting himself in to the world of interior design. He is going to start his own brand of furniture.. This could be interesting!
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