Monday, August 30, 2010

- LOUIS VUITTON FALL BAGS -

Autumn bags for her... And for him..

- KRISTEN McMENAMY -

Who else but Steven Meisel? The famous fashion photographer shot the silver haired beauty for Vogue Italia (aug. issue 2010). The fashion industry is becoming more aware of how one of the world's lergest industry is affecting the environment, and the use of ecological material is becoming more popular. This 24-page-spread in Vogue is influenced by the oil spill. I love these pictures, they really make you think...

Friday, August 27, 2010

- DENIM DAY -

Denim shirt MONKI, denim shorts H&M, jacket ZARA.

- VOGUE SEPTEMBER ISSUE -


Soooo DEVINE!

- AT THE STUDIO -

Yesterday I spent the whole day at the studio. We shot pictures for our web shop, the new collection for women is so much more feminine and sexy than the past ones!

Colorful walpapers!
Pose-inspiration board..
Photo shoot in action!

Wednesday, August 25, 2010

- SFW SS11 -


This week has been way calmer then last week.. I've now upploaded most of my pictures from Fashion week. Still have some to show you but enough for now. Here are two pics of Paula and I, we've knows eachother since we were 3 years old, who would've known that we would still be running around together, though this time a bit more chic than at kindergarden.. Check out her blogg: http://www.noonablog.com/

- EWA iWALLA -

Smoky and romantic at the Ewa iWalla show. Big skirts, lotts of whites and natural colors.


Tuesday, August 24, 2010

- FRONT ROW SPYING -

The always-gorgeous-looking Elin Kling at Carin Wester.

Fashionistas/bloggers and Sanna Bråding at Mi Lajki.

Charlotta Flinkenberg from Chic magazine, Agnes and Kalorina from Rodeo magazine, stylist Jonas Hallberg and designer Lars Wallin at Ida Sjöstedt.

Sunday, August 22, 2010

- CHEAP MONDAY -


Cheap Monday fashion show at Riddarholmen.. Such a beautiful location.. Rainy and dramatic, a perfect match!

Friday, August 20, 2010

- VOGUE PARIS SEPTEMBER -

- FRIDAY AT THE OFFICE -


Friday, a very good day. Always! Today I've been quite busy at the office. The afternoon was devoted to blogging on our 'Insiders Journal' on out webbsite! Check it out: http://www.blog.bjornborg.com/

- CARIN WESTER -






Carin Wester

Thursday, August 19, 2010

- YFI AWARD -



Young fashion Industry Award is an award handed out to one of the sex young competitors that are in the compitition. They are not allowed to have gone in design-school for more than five years, and thoes who are competing are all considered 'the futures big designers'...



Klara Nilsson



Maryam Avalinejad


Fanny Ollas


Winner Karin Malm with model

- CAMILLA NORRBACK -

Camilla Norrback